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to stay afloat, producers of spunmelt nonwovens must balance high raw material costs, tough competition and overcapacity issues
February 12, 2007
By: Ellen Wuagneux
With new lines continuing to pop up around the globe, adding new capacity at a steady clip, the spunbond sector of the nonwovens industry is no doubt continuing to grow. Today the range of spunmelt forming technologies represents more than 40% of the overall production of nonwoven fabrics. According to INDA, the North American Nonwovens Association, growth in this sector of the market is forecast at 8.5% per year until 2009 and is expected to replace carding as the main source of web forming by 2012. Industry statistics pinpointed worldwide production of spunbond/spunmelt fabrics (including SMS) at 1.84 million tons in 2004. In terms of raw materials, polypropylene represents the primary base of spunbond webs with hygiene ranking as the largest spunbond/spunmelt application area. And, spunbond/spunmelt is the benchmark for efficiency in that it takes producers from base raw material in pellet form to finished fabric. In the case of other nonwoven technologies, there is an interim step to go from raw material to fiber and then to finished fabric. According to spunbond producers, with other technologies, even the process taking them to finished fabric isn’t as fast or cost-efficient. In the recent past there have been a number of spunbond and SMS capacity expansions worldwide, which have led to a certain amount of overcapacity. Yet, due to the removal of older spunbond equipment and the continuing replacement of carded fabrics with spunbond, this overcapacity has not had as significant an impact as was initially expected. For the most part, suppliers offering innovative products who have established long-term relationships with customers are not experiencing significant capacity issues. Considering the amount of existing and new capacity in this market, supply and demand is obviously among the chief concerns of just about everyone involved in the spunbond sector. Pieter Meijer, vice president, marketing and sales, Europe for leading spunbond producer Fiberweb described the capacity situation as manageable but declined to offer any details on the company’s plans to add any new lines. “We are continually evaluating the opportunity and need for new lines,” he said. According to Ian Disley, general manager of Saudi producer Advanced Fabrics (SAAF), the significant amount of new capacity that came onstream in 2006 made it a buyers’ market for commodity hygiene products. “The large companies were able to negotiate lower prices on tender bids, despite the increases in polymer costs. Spunbond/spunmelt remains the most cost-effective way of producing fabric and the ability of the latest machines to produce high quality materials at low weights will increase pressure on those who have not continued to invest over the last five years.” For its part, SAAF’s second spunmelt line is in the process of being commissioned with certain fabrics already being produced. This line will more than double SAAF’s capacity for its strategic markets of medical and hygiene fabrics. Based in Jordan, Specialized Industries Co. (SPIC) holds a similar view of the worldwide capacity of spunbond nonwovens. “The market is doing a great job of absorbing the new quantities, especially in our region, for the time being,” observed Firas Haddad, SPIC’s marketing officer. From the perspective of Fibertex, headquartered in Aalborg, Denmark, capacity readings, and especially new lines, vary across different world regions. “We feel new line start-up is clearly differentiated between geographies,” stated Etienne Ficht, director business development for Fibertex. “South America is growing the most; Asia also, but somewhat less. Europe and the U.S. have slowed in their capacity growth.” Mr. Ficht went on to say that the industry has done a decent job of absorbing new capacity; however, recent capacity increases are felt in the form of fewer non-contract orders. Fibertex has no plans to install new lines in the immediate future and is concentrating instead on the new line the company brought onstream in Aalborg at the close of 2006. “Our growth has been five-fold since 1997 and we intend to aggressively pursue our search for growth opportunities in markets and applications and by means of organic growth or acquisitions,” Mr. Ficht said. For leading producer PGI, Charlotte, NC, spunbond growth can be attributed to ongoing hygiene penetration, particularly in developing regions in addition to expanding use of spunbond in other applications. “When we look at the spunbond market on a global basis, there continues to be a shift toward spunbond in most categories,” opined Dennis Norman, vice president strategic planning and communication for PGI. “It’s a more efficient and cost-effective process from the end use perspective. When you look at where the most demand and growth is occurring, it really is on the spunbond side. We’ve seen continued growth, even in mature markets,” he said. This may explain why the company is bullish about the growth plans it has in place, which include several new spunbond initiatives. At its Cali, Colombia facility, a new line, which was fully installed at the end of 2005, is now operating at capacity. In Mooresville, NC, a line was installed in May 2006 and is operating, as planned, at full capacity utilization. “Our new 2006 lines are meeting all expectations. In general we are seeing continued strength and growth in demand in the spunbond market in all of the regions where PGI is active,” commented Mr. Norman. He added that the company operates spunbond lines in the U.S., Latin America and Asia but, at this point, not in Europe. The start-up curve on the new line in Suzhou, China was a bit different for two reasons. First, the line is geared toward medical applications, whereas our other two recent expansions [in Colombia and North Carolina] focus more on hygiene with some industrial components. Also, the line is larger; it’s a five-beam SMMMS system that took a little longer to come onstream. It came on in 2006, was ramping up through the second half of the year and will be in full swing in 2007.” In addition, PGI is underway with plans to build a new line in its Argentinean facility. The new spunbond line will be under construction this year and is expected to be up and running by the end of the year. “So we are looking at continued new spunbond capacity growth going into 2008,” said Mr. Norman. He added that PGI currently operates 23 spunbond lines around the world, including its new Chinese line, and PGI’s upcoming Argentinean line is set to bump this number up to 24 when it comes online this year.
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